BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Amsterdam-based brand has created a complete range of high-quality items that inspire to live the life of a BALR.


Founded in 2013 by, among others, former professional soccer player Demy de Zeeuw, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.


BALR. Eau de Parfum delivers on that promise, featuring three fragrances for men and for women. Whether you get ready for a new day, enjoy the finer things in life or pop bottles at the club, BALR. 1, 2, or 3 is right there with you, complementing every aspect of your lifestyle.

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